Especially if you enrich your online shop with information from different sources, manual data maintenance quickly becomes very time-consuming.
With the Pimcore Data Director you automate your product information management. The Data Director imports data from external XML or CSV data sources (e.g. from a merchandise management system), converts it into a uniform format and assigns it to your objects (products) in Pimcore.
In the backend, you can specify how the data should be extracted and linked to the objects. For example, you can define the display of article prices and define formulas for calculating values, so the product data can be output in the shop according to your requirements.